I got to partner with WhoHaha (a digital platform co-founded by Elizabeth Banks) whose goal is to shine a spotlight on funny women, for content creation for their Instagram and TikTok channels. And again when they partnered with A Day Without Us 2022.
The direction is “as weird as you can get.” So, I obviously had to deliver. I pitch, film, and edit these videos for their TikTok & Instagram for their extremely Gen Z audience. Some rack up organic views, other have money behind it with the highest at 1.3million views.
Since joining in Feb ‘23 we’ve grown the Cup Noodles account from 65.4k to 73.7k followers.
I was Pizza Hut’s first content creator at their internal creative agency. Over the course of 11 months, I helped them establish the content creation process — from identifying TikTok trends, to brainstorming evergreen content, to internal creative and partner reviews, growing their followers from 200k to 328k — all organic growth.
I pitched, filmed, and edited TikTok ideas relevant to Gen Z and the ever honorable “Pizza Hut truths.”
My original videos have garnered thousands of organic views (16.3k, 22.9k, 26.1k) with the most successful at 3.4 million views.
I got to combine my love for pizza, my expertise in advertising, and my passion for comedy in one perfect client. Check out the highlight reel below for my favs. And scroll the feed here.
How do you make raisins entertaining? Good thing I love a good challenge.
Though I came in to help for just three months, I was able to create a ton of fun content for this brand (and even went outside my comfort zone and made some fun recipe videos).
Target Audience: Millennial Moms.
Living in my Midwestern Dad era
How do you make sure people know DoorDash delivers more than jsut food? Like this.
We wanted to celebrate the neighborhoods we are expanding into (Harlem, The Bronx, Roosevelt Island), and show our new neighbors that we’re proud to join the block they’ve built. These neighborhoods have a rich history and a vibrant scene that’s bursting with neighborhood pride and community.
Our creative should communicate the thriving nature of these neighborhoods.
“We are going to Celebrate Your Neighborhood One Block At A Time.”
202 years ago, bikes revolutionized how people got around. And now with the country's biggest bike share system available in the palm of every Lyft rider’s hand, they’re changing people’s lives all over again. Since we’re putting the world’s oldest transportation in today’s newest technology, we treated the launch of the bikes in the app just like news outlets did when it first hit the scene - with a modern day twist of course.
AD: Rachel Eck
To launch the newly rebranded Nice Ride dockless bike system in Minneapolis, MN without losing Nice Ride’s local authenticity, we worked with the local marketing team to create super localized OOH ad panels at each of our dock stations. With hyper-local references and Minnesotan values infused throughout each theme, these were a hit amongst the local bike share community.
Created at: Motivate, 2018
Sr. Art Director: Rachel Eck
Creative Director: Brent Arnold
Whirlpool believes that every chore is an act of love. And that when you use Whirlpool products, its because you have your family in mind.
Sprint Holiday Vines
To reinforce that our fans “get more out of their phones” during the holiday season, we created these playful vines with Vine (RIP) extraordinaire, Meagan Cignoli, to help bring magic to the holidays.
AD: Jamie Helm
MAX Checking
With MAX Checking, we can save you on almost everything.
ChoiceLine
ChoiceLine combines the freedom and convenience of a home equity line of credit with the security and stability of a home equity loan. Oh, and you can use it for whatever you want.
Convenience Banking
Yeah, we have that too.
AD: Michael Moreland
Sometimes the way to someone's head is through their stomach. Delicious visuals support headlines and copy that confirm exactly what anyone seeing this is thinking.
AD: Michael Moreland
In the last two years of freelancing, I’ve racked up a ton of clients with a variety of needs. These are the clients that don’t just need big thinking — they need smart, strategic thinking to solve very specific problems. “We need to get our conversion rates up, can you help streamline our website to make what we do more clear to our audience?” “We have a great newsletter base, but they’re not converting to subscribers. Can you help create punchier ads that speak to a younger demo?” “We have a new driver program and need to educate newcomers to the process of food delivery and what to expect.” Very real business problems with very real creative solutions. Check out the work in this handy dandy slideshow.