To launch the newly rebranded Nice Ride dockless bike system in Minneapolis, MN without losing Nice Ride’s local authenticity, we worked with the local marketing team to create super localized OOH ad panels at each of our dock stations. With hyper-local references and Minnesotan values infused throughout each theme, these were a hit amongst the local bike share community.
Created at: Motivate, 2018
Sr. Art Director: Rachel Eck
Creative Director: Brent Arnold