The Dome Shaver is one of the first bald-forward tools for our bald kings. And more than just the men are excited about it.
Pitched, wrote, filmed, and starred in this killer piece of organic content that garnered 68.3k organic views.
We partnered with Bald King aka the Mosh Pit man himself aka comedian Stanley Sievers to create a unique piece of content for The Dome Shaver launch.
I wrote a creative brief, including our product benefits, past influencer examples that absolutely nailed our brand voice. We gave him full control over the script and the concept in order for it to feel organic (and snuck in product mandatories where it felt natural).
He posted on his channel and got 60k views, so we cross-posted onto our own and got another 23.6k, all organic.